********** Yoshinori Ishii Executive chef of Japanese restaurant UMU in London ******************

------------------ 英国の日本料理店 UMU 総料理長 石井義典 のつれづれなる話 ------------

Sunday, 5 June 2016

Japanese cuisine goodwill Ambassador 日本食普及の親善大使 

Despite an announcement has already been made public last month, it was on 20/05 I received an official statement from Japanese Ministry of Agriculture, Forestry and Fisheries, appointing me as Japanese cuisine goodwill Ambassador

To serve Japanese food outside the land of Japan inevitably correlates with imparting virtues of Japanese cuisine to multinational guests, first-handedly on a daily basis. 18 years have past since I departed from my homeland started as an Official residence cook for UN Ambassador, and now an Executive Head chef at a restaurant here in London, I have always valued most, and still do, gratification of guests in front me, which in my undoubting and continuing belief is the essence of Kaiseki cuisine.

Whether at the restaurant or the past events in respective countries, Ive always tackled, in my own ways I trusted most suitable, to reach as many ears as possible with the beaut of Japanese cuisine.  Indifferently from now too, I will stand firm on my own unique methods and to continue to devote myself. 


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